SACRAMENTO – Governor Gavin Newsom signed right now an executive order to confront the increasing youth epidemic and wellness dangers linked to vaping. The executive order directs the Division of Public Well being (CDPH) to launch a $20 million statewide digital and social media public awareness campaign to educate youth, young adults and parents about the wellness dangers of vaping nicotine and cannabis items. CDPH is also tasked with establishing suggestions to lessen smoking amongst young adults and teens by establishing warning indicators with wellness dangers exactly where vaping items are sold and on item ads.
“We have to take instant action to meet the urgency behind this public wellness crisis and youth epidemic,” mentioned Governor Newsom. “As a parent, I have an understanding of the anxiousness triggered by the deceptive advertising techniques and flavored choices made to target our children. With mysterious lung illnesses and deaths on the rise, we have to educate our children and do every little thing we can to tackle this crisis. There is a broad and bipartisan coalition of legislators searching for to shield our youth, and we are committed to functioning with the Legislature and stakeholders to make on these executive actions and place forward a robust tobacco reform package in 2020.”
The Governor also announced that he signed SB 39 by Senator Jerry Hill (D-San Mateo) right now, legislation which will impose stricter age verification specifications for tobacco items sold on the net or by mail.
Vaping devices are the most usually applied tobacco item in California and additional than 80% of higher-college teens who consume tobacco use a vaping device. Of the California teens who consume tobacco items, 86.four% report working with a flavored tobacco item. There are more than 15,500 e-liquid flavors, some of which have verified to lead to important wellness effects.
From 2016 to 2018, vaping amongst California higher college students rose 27%. In 2018, 10.9% of California higher college students reported working with e-cigarettes and 14.7% reported working with cannabis.“As a state, we can no longer stand by as a new generation falls victim to large tobacco, with vaping items that straight target our kids,” mentioned California Well being and Human Solutions Agency Secretary Dr. Mark Ghaly. “The Governor’s action will raise awareness of the dangers of tobacco items and the dangers connected with e-cigarettes and vaping, as effectively as appear at enforcement actions that show Californians the gravity of targeting young folks and their wellness.”
The Governor’s executive order incorporates:
Elevated enforcement of e-cigarettes: The Division of Tax and Charge Administration (CDTFA) will create suggestions to eliminate illegal or counterfeit vaping items from retailers and decreasing youth vaping consumption via improved enforcement and incorporating nicotine content material into the calculation of the current tax on electronic cigarettes. CDTFA shall look at revenues presently derived from taxation of electronic cigarettes and the revenues that may perhaps be collected from a nicotine-primarily based tax, the prospective for evasion and the feasibility of instituting a stamping requirement to maximize compliance. CDTFA shall submit its suggestions to the Governor’s workplace by October 29, 2019.
Warning indicators at retailers and on ads: The CDPH is directed to create suggestions to lessen the availability of vaping devices to persons beneath 21 years of age, which incorporates the establishment of warning indicators about the wellness dangers of vaping at retailers exactly where any vaping item is sold and in any vaping ads. This incorporates improved enforcement with regards to sales of vaping items and especially e-liquid flavors, to youth. In addition, the CDPH shall make suggestions with regards to the establishment of requirements for nicotine content material and uniform packaging for purposes of which includes nicotine content material in the calculation of the current tax on electronic cigarettes. The Division of Public Well being shall submit its suggestions to the Governor’s Workplace by October 14, 2019.
Plan Funds for Vaping Awareness Campaign: The CDPH is quickly directed to allocate a total of at least $20 million in tobacco and cannabis system funds for a vaping awareness campaign, which includes digital and social media messaging focused on youth, young adults and parents. This will make upon the award-wining and longest operating anti-tobacco system in the nation.
A copy of today’s order can be found here.