Cannabiz Media Consumer Highlight – Allay Consulting

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Allay Consulting is a seed-to-sale cannabis and hemp trade compliance consulting firm with experience in FDA, cGMP, OSHA, ISO, hearth, and licensing that helps purchasers with compliance and greatest practices to make sure their merchandise can get to shoppers.

Cannabiz Media spoke with Kim Caught, Founding father of Allay Consulting, to be taught extra about how she and her gross sales group use the Cannabiz Media License Database to assist their advertising and marketing and progress initiatives.

Why Does Allay Consulting Subscribe to the Cannabiz Media License Database?

Allay Consulting subscribes to the Cannabiz Media License Database to attach with cannabis license holder choice makers by way of focused e-mail advertising and marketing. “I simply actually like how one can cater your messages to the individuals you need to attain out to,” shares Kim.

The truth is, it’s the huge assortment of knowledge and make contact with focusing on capabilities that helps guarantee every of Allay Consulting’s e-mail advertising and marketing messages despatched by way of the Cannabiz Media License Database has the very best probability to get optimistic outcomes.

For example, Kim explains, “You may test a field that claims, ‘That is for THC cannabis people who find themselves doing manufacturing,’ and we are able to ship an e-mail to them that’s about GMP – the place they need to be actually centered on meals security or meals security plans.”

Hand-in-hand with the laser-focused focusing on options, Kim and her group leverage the design capabilities constructed into the Cannabiz Media License Database e-mail instrument to enhance marketing campaign efficiency. She says, “What I actually like is the e-mail templates. They’re truly very easy to place collectively, and you’ll actually cater to no matter viewers you’re speaking to.”

What’s Subsequent for Allay Consulting?

Not too long ago, Allay Consulting opened a second workplace in Oregon. The corporate at the moment operates in 19 states however can assist cannabis and hemp corporations in all 50 states.

Within the close to future, Kim expects extra hemp corporations to name on Allay Consulting for assist getting in compliance with OSHA and new FDA guidelines. She explains, “In the event that they get in compliance with 111 or 117 CFR for the FDA, they’re going to be in actually fine condition when these rules begin popping out.”

Moreover, Kim expects a larger deal with GMP and ISO certifications within the cannabis trade as a result of corporations look excellent after they’re compliant with federal requirements. “We don’t have loads of growers who’re GMP licensed but, however we’re engaged on it,” says Kim. “Some are coming by way of, however largely, producers are involved with it. GMP is type of the bottom degree of certification. Most individuals who’ve ISO 22000 and 9001 – these are those that may export finally. Will probably be a worldwide market finally, and people are the certifications you need to go for.”

For extra details about Allay Consulting and to listen to further insights from Kim Caught, comply with the hyperlink and take heed to Cannabiz Media’s latest Cannacurio podcast episode that includes Kim because the particular visitor.

To be taught extra about how subscribing to the Cannabiz Media License Database can assist your corporation, comply with the hyperlink and schedule a free demo.

Susan Gunelius

Susan Gunelius, Lead Analyst for Cannabiz Media and writer of Marijuana Licensing Reference Information: 2017 Version, can be President & CEO of KeySplash Artistic, Inc., a advertising and marketing communications firm providing, copywriting, content material advertising and marketing, e-mail advertising and marketing, social media advertising and marketing, and strategic branding companies. She spent the primary half of her 25-year profession directing advertising and marketing packages for AT&T and HSBC. Immediately, her purchasers embody family manufacturers like Citigroup, Cox Communications, Intuit, and extra in addition to small companies world wide. She has been working with purchasers within the cannabis trade since 2015. Susan has written 11 marketing-related books, together with the extremely fashionable Content material Advertising for Dummies, 30-Minute Social Media Advertising, Kick-ass Copywriting in 10 Simple Steps, The Final Information to E mail Advertising, and he or she is a well-liked advertising and marketing and branding keynote speaker. She can be a Licensed Profession Coach and Founder and Editor in Chief of Girls on Enterprise, an award-winning weblog for enterprise ladies. Susan holds a B.S. in advertising and marketing and an M.B.A in administration and technique.

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