Why Developing and Executing a Go-to-Market Cannabis Strategy issues Now inside your

It’s essential to consider about the* that is( industry not only from a competitive perspective, but also from an opportunity angle.

One area of certainty — in a year primarily marked by its uncertainty that is notable the strides produced in the legalization of cannabis. The 2020 election had been another turning that is exciting: Four new states joined the 12 existing markets with legal recreational cannabis, bringing adult use to 15 regions in just eight short years. Nearly one in three Americans now live in a state where those aged 21 and older can purchase and possess* that are( easily. This would expand notably by the addition of more East Coast markets poised to legalize into the future that is near legislation in New York, Pennsylvania and Connecticut.

It gets even better. With a new administration that is federal the probability of a mandate to decriminalize cannabis and a path to legalization through bills in Congress for instance the passage through of the greater amount of Act by the home of Representatives, with its lead sponsor Vice President Kamala Harris. Customer sentiment favoring legalization is expanding. In accordance with findings from Pew Research from 2019, two-thirds of Americans approve of adult-use in just what became some of those uncommon issues that are bipartisan distinctions of viewpoint occurring predominantly along generational lines. This is certainly plainly illustrated by millennials, a demographic by which both Republicans and Democrats are extremely supportive, with 71% and 78% approving, correspondingly.[Read More @ Rolling Stone]

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